Business Communications Solutions – with Jonathan Brake
So how do we make our events better?
It all starts with a clear plan. Poor planning is when executives show up unprepared. The team is in chaos and stress. This is a culture and leadership problem. How does team interact? If I am in leadership, do I even understand how I behave and act? These are issues to deal with before the event.
Aside from that, knowing the audience in the room is really important. Language and the words you use along with body language. When you present, know what your talk is about, and know how to communicate effectivly. Engagement is key for your message to stick. When people wing it, there is a huge loss of opportunity and real loss in dollars wasted.
The keynote is expected to be inspirational and high energy. The breakouts need to be interactive and filled with practical takeaways.
Have a theme or main idea. Present it in multiple ways in order to communicate to people with different communications styles. Different people take in information differently so you must be sensitive to that.
I personally like to get people involved. I am a presenter, but also a facilitator. I ask lots of questions. The feedback can be transformational to uncovering potential issues and then solving them on the spot or at least taking note of challenges to be addressed. It is about interacting. Collective feedback. The presenter, or the business, can learn something new too!
Lowest form of effective communication is talking at someone. And we cant make up for it by doing it longer. Short and engaging is the key to making a message stick.
Better communication, from the on set, will guarantee much better outcomes and much higher ROI. It is easier said than done, but help is available to get things back on track if the leadership is will to go through the exercise. The dividends can be huge.